What we did
We took on Emsa Otel's online visibility and performance end to end.
- Photography: A professional shoot covering the rooms and the shared spaces of the hotel.
- Mobile optimisation: Most guests arrived on phones, so the site was rebuilt mobile first.
- English language support: An English version of the site for international guests.
- SEO: Technical and content SEO to lift visibility in search.
- Google Ads conversion tracking: Traffic from campaigns measured properly and turned into bookings.
- Google Business Profile: The profile optimised so the hotel stands out in local search.
- Performance work: Faster page loads and a smoother site overall.
“Working with suerta.co on our digital move was the best decision we made. With the commission-free booking system, our direct sales rose 40%.”
Questions that came up on this project
Can I take commission-free bookings through a hotel site?
Yes. When the booking comes through your own site you pay no commission to an intermediary such as Booking or Agoda. The site is built around that direct channel, with secure payment behind it.
Is a multilingual site necessary for international guests?
If you can attract them, yes. English support lets a guest read the details in their own language and trust what they read, and that raises the share of direct bookings.
How long until my hotel ranks well on Google?
SEO and Google Business Profile work show clear results within a few months, and local search (Maps) usually improves sooner. Ads give you visibility from day one.