Blog

Guides and field notes.

From what a site costs to booking speed, from setting up a chatbot to being visible in AI answers — the work, written down.

Strategy & Budget3 min readWhat a Website Costs in 2026: A Realistic Price Guide for Small BusinessesWhat does a company website cost in 2026? A line-by-line breakdown, the hidden items, and how to build the budget properly.Read the piece →
E-Commerce2 min readShopify or WooCommerce? A 2026 Comparison for Your BusinessThe two platforms compared on cost, speed, maintenance and growth. Five questions to settle which one fits your business.Read the piece →
Performance & SEO3 min readNew Website SEO Checklist: 12 Steps Before You LaunchThe 12 SEO steps to check before a site goes live: technical setup, content, speed, and introducing the site to Google properly.Read the piece →
Performance & SEO1 min readHow Speeding Up a Hotel Booking Flow Raised Conversion by 40%Behind the zero-wait principle and the speed-first build on the Emsa Otel project.Read the piece →
UI/UX Design1 min readWhy Dark Mode and a Premium Look Earn More TrustWhat dark mode and a luxury aesthetic do to how a brand is perceived.Read the piece →
E-Commerce1 min readCustom Software vs Off-the-Shelf: Which One Fits You?A case study on the flexibility and long-term return of an e-commerce platform built from scratch.Read the piece →
Brand & Content2 min readHow Professional Photography Is Done for a BusinessHalf of a good website is photography. The steps of a commercial shoot: light, composition and the editing that follows.Read the piece →
Performance & SEO2 min readWhat Mobile Optimisation Is, and Why Your Site Is Slow on a PhoneMost visitors arrive on phones. What mobile optimisation means, the mistakes that slow a site down, and how to build one that opens fast.Read the piece →
Digital Marketing2 min readHow to Set Up Google Ads Conversion Tracking (and Stop Wasting Budget)Advertising without conversion tracking is throwing money into the dark. How Google Ads conversions are set up and how sales from ads are measured.Read the piece →
Local SEO2 min readHow to Optimise a Google Business Profile (Maps)Customers look for you on Google Maps first. Setting up the business profile, optimising it, and standing out through reviews.Read the piece →
Automation & AI2 min readHow to Set Up a WhatsApp Chatbot for Round-the-Clock RepliesIf you are tired of answering the same questions over and over, the answer is automation. How a WhatsApp chatbot is built and what it takes off your hands.Read the piece →
Custom Software2 min readTracking Exam Quotas with a Telegram BotAutomating opportunities that cannot be watched by hand. Behind a Telegram bot that watches an exam quota and reports the moment it changes.Read the piece →
GEO & AI2 min readWhat Is GEO? What Happens When ChatGPT and Gemini Recommend YouPeople now ask an AI instead of Google. Generative Engine Optimization, and getting your brand into AI answers.Read the piece →