Web Design
Argüman Fabrikası
Portfolio Site & Digital Marketing
1,000+ topics turned into a searchable archive
What we did
A broad piece of work for Argüman Fabrikası, pulling content, advertising and design together.
- An archive of 1,000 debate topics: More than a thousand topics built into a structured content archive.
- WhatsApp chatbot: Software answering visitors' questions automatically.
- Meta & Google ads: Meta Pixel set up, with Meta Ads and Google Ads campaigns run together.
- SEO & GEO: Optimised both for classic search engines and for AI-based search.
- Premium portfolio design: A portfolio site carrying the brand's identity.
- Photography: A professional shoot for the brand's content.
“They turned more than a thousand debate topics into a searchable archive. They ran the ads and SEO too, so the content actually paid off.”
Questions that came up on this project
How is GEO different from ordinary SEO?
SEO aims to rank you in Google; GEO aims to get tools such as ChatGPT and Gemini to recommend you. Run together, you are visible in classic search and in AI answers.
Are Meta and Google ads managed together?
Yes. With Meta Pixel in place, Meta (Instagram/Facebook) and Google Ads campaigns were run side by side, performance measured on both, and budget moved to whichever converted best.
How was the archive of 1,000 topics built into the site?
The thousand-plus topics went in as a structured archive a visitor can search and filter. That volume of original content is also a strong source of visibility for both SEO and GEO.